250+ Michigan-based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHAT TO EXPECT:
- Chief Marketing Officers
- Chief Brand Officers
- Advertising Strategists
- Social Media Managers
- Creative Directors
- Local, Regional and National Brands
- 7 interactive discussion panels
- Q&A with 50+ speakers
- 4+ hours of dedicated networking
- Social events! Including a welcome breakfast, lunch & a cocktail party!
- Fresh ideas to inspire your audiences
- New tools to tell your brand's story
- Exciting new relationships with marketers, brands and partners
- Membership in a community of like minded marketers
GET YOUR TICKET
Main Conference & Exhibition
Executive Networking Luncheon
Summit Cocktail Party
Networking Breakfast Reception
Pre-registration is required for all attendees..
DOWNLOAD THE AGENDA
The Michigan Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
PROGRAM AT A GLANCE:
Welcome Reception & Registration; badge collection, light refreshments and networking.
Chair Welcome & Opening remarks
9:00 AM- Keynote Presentation
Mark Smith, Chief Marketing Officer, Northwestern Mutual
9:20 - Panel: New Technology and Digital Evolution
How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.
10:00 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 - Morning Break
Coffee, light refreshments
11:10 - Presentation
Vivek Saran, Chief Marketing Officer, Belle Tire
11:30 - Panel: Digital Innovation and the Shifting Media Mix
With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix?
12:10 - Lunch
1:10 - Panel: Corporate Social Responsibility
Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement?
1:50 - Presentation
2:10 - Panel: Measurement: Finding the Right Balance
How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?
2:50 - Afternoon Break
3:10 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
4:50 - Keynote Presentation
Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial
5:10 - Happy Hour
MEET our keynote SPEAKERS
Chief Marketing & PUBLIC RELATIONs Officer
Chief Marketing Officer
MEET OUR SPEAKERS
MORE SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!
FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:
The Michigan Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
MotorCity Casino, 2901 Grand River Ave, Detroit, MI 48201
IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE