_ESC_2406_#MIMKTG_.jpg
 

MICHIGAN MARKETING SUMMIT

MAY 6, 2020 // #MIMKTG // DETROIT MI

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
Name *
Name
 

250+ Michigan-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
    • 7 interactive discussion panels
    • Q&A with 50+ speakers
    • 4+ hours of dedicated networking
    • Social events!  Including a welcome breakfast, lunch & a cocktail party!
    • Fresh ideas to inspire your audiences
    • New tools to tell your brand's story
    • Exciting new relationships with marketers, brands and partners
    • Membership in a community of like minded marketers
     
    I really dig IC Summits approach to conferences of industry/community. I much prefer insights over info for 2 reasons: it’s reaffirming and/or it’s eye-opening.
    — — Jenifer Daniels, VP, Marketing & Communications - The Wright Museum
    Marketing Blue for Web.png

    GET YOUR TICKET

    WHAT’S INCLUDED:

    • Main Conference & Exhibition

    • Executive Networking Luncheon

    • Summit Cocktail Party

    • Keynote Presentations

    • Networking Breakfast Reception

    VENDOR CONTACT:

    BRAND CONTACT:

    Pre-registration is required for all attendees..

    DOWNLOAD THE AGENDA

     

    The Michigan Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

     

    _ESC_0640_#MIMKTG_.jpg

    PROGRAM AT A GLANCE:

     

     

    8:00 AM

    Welcome Reception & Registration; badge collection, light refreshments and networking.

    8:55 AM  

    Chair Welcome & Opening remarks

    9:00 AM- Keynote Presentation

    Speaker:

    Mark Smith, Chief Marketing Officer, Northwestern Mutual 

    9:20 - Panel:  New Technology and Digital Evolution 

    How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good. 

    10:00 - Panel:  Differentiation & Engagement through Content

    With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

    10:40 - Morning Break

    Coffee, light refreshments

    11:10 - Presentation

    Speaker:

    Vivek Saran, Chief Marketing Officer, Belle Tire 

    11:30 - Panel: Digital Innovation and the Shifting Media Mix 

    With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix? 

    12:10 - Lunch 




    1:10 - Panel: Corporate Social Responsibility  

    Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement? 

    1:50 - Presentation

    2:10 - Panel: Measurement: Finding the Right Balance

    How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?

    2:50 - Afternoon Break 

    3:10 - Panel: Building a Successful Brand/Agency Collaboration

    Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

    4:50 - Keynote Presentation

    Speaker:

    Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial

    5:10 - Happy Hour

    We want a relationship with our customers, we want to talk to them.
    — Julian Bond, Social Media Manager - Little Caesar Enterprises, Inc.
    Julian+Bond.jpg
    Marketing Blue for Web.png

    MEET our keynote SPEAKERS

     
     

    ANDREA BRIMMER

    Chief Marketing & PUBLIC RELATIONs Officer

     
    Ally-Financial.png
     
     
     

    MARK SMITH

    Chief Marketing Officer

    nm_logo_horz_white.png
     
    Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial.jpg
     
     
    Mark Smith Profile Pic (2).jpg
     
     
     

    MEET OUR SPEAKERS

    MORE SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!


    FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

     

     
    Davina.jpeg
     

    Davina Roberts

    E: davina@icsummits.com

    T: (917) 426 1626

    THANK YOU TO OURLead SPONSOR

    THANK YOU TO OUR SPONSORS

    CLICK ON LOGO TO FIND OUT MORE

     

     

    FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

     

     
    Alexandra Calma.jpeg
     

    Alexandra Calma

    E: alexandra@icsummits.com

    T: (917) 924-2755

    ATTENDEES

    Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

    Marketing Blue for Web.png

    FAQS

    WHO ATTENDS?

    The Michigan Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

    HOW DO I SIGN UP?

    Tickets are on sale here!

    HOW DO I BECOME A SPONSOR?

    Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

    ARE THERE NETWORKING OPPORTUNITIES?

    Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

    WHAT'S THE DRESS CODE?

    Business casual is recommended - comfort is essential!

    LOCATION/VENUE:

    MotorCity Casino, 2901 Grand River Ave, Detroit, MI 48201

    MotorCity Casino.png
     

    IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE