250+ Michigan-based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHAT TO EXPECT:
- Chief Marketing Officers
- Chief Brand Officers
- Advertising Strategists
- Social Media Managers
- Creative Directors
- Local, Regional and National Brands
- 7 interactive discussion panels
- Q&A with 50+ speakers
- 4+ hours of dedicated networking
- Social events! Including a welcome breakfast, lunch & a cocktail party!
- Fresh ideas to inspire your audiences
- New tools to tell your brand's story
- Exciting new relationships with marketers, brands and partners
- Membership in a community of like minded marketers
DOWNLOAD THE AGENDA
The Michigan Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
PROGRAM AT A GLANCE:
Welcome Reception & Registration; badge collection, light refreshments and networking.
Chair Welcome & Opening remarks
9:00 AM- KEYNOTE ADDRESS
9:20 AM- PANEL: THE MICHIGAN BRAND
How do Michigan’s brands stay true to their roots and tell authentic stories on behalf of, and to their communities, while expanding marketing efforts to target a growing and increasingly audience? Panelists explore key questions of brand authenticity and culture across the Wolverine State
9:50 AM- PRESENTATION: MEDIA CHANEL DIVERSIFICATION & WHY ITS IT’S IMPORTANT
An exploration of growing brand relevance to diverse audiences through media channel diversification.
10:05 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT
With so much noise across so many digital and traditional channels, how are brands standing out and being seen? With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories?
10:45 AM- MORNING SOCIAL
Coffee, light refreshments
11:05 AM- CASE STUDY
11:25 AM- HEALTH CARE CASE STUDY: CONSUMER DRIVE MARKETING STRATEGY
11:45 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT
How are brands measuring & improving customer excitement & satisfaction? How are they Improving responsiveness, efficiency and UX design? Brands and their partners discuss bridging the gap from digital to face-to-face experience, and discerning meaningful indicators from the data.
12:15 PM- NETWORKING LUNCH
Fine refreshment, lively conversation & networking
1:45 PM- PANEL: WOMEN & LEADERSHIP IN MARKETING
Perspectives from women leaders on marketing and the ascent of women in America - a discussion of authenticity and empowerment; equity and innovation; of women as customers, storytellers and trailblazers.
2:25 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:55 PM- AFTERNOON SOCIAL
Coffee, light refreshments
3:15 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY
Proactively preventing negative emotions and engaging constructively with customers - how are brands supporting positive reputation growth through customer-to-customer reviews, messages and content? What role does reputation play in loyalty? Is reputation damage irreversible?
3:55 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?
4:35 PM- NETWORKING & COCKTAIL PARTY
MEET our keynote SPEAKER
Chief Marketing Officer
MEET OUR SPEAKERS
MORE SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!
FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:
GET YOUR TICKET
T: (856) 772 7598
Pre-registration is required for all attendees.
IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. Click here to check out the full details and apply today.
The Michigan Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
MotorCity Casino, 2901 Grand River Ave, Detroit, MI 48201